Beer Industry’s Super Bowl Shows its Competitive Side

With the Super Bowl quickly approaching, the hype continues to grow – for the players, the coaches, the city, and the advertisements.  Our society has grown to associate the television commercials with Super Bowl Sunday, along with other traditions.  When it comes to the beer industry, the competition is just as fierce as it is on the playing field between the football teams.  What brewery takes the crown for being your favorite beer commercial?

Take a look at Budweiser’s classic advertisement with their infamous frogs.

It’s no wonder our society reminisces over commercials such as Budweiser’s infamous Clysedale Horses shorts, or the following Bud Light ad where a loyal fan fills his house with Bud Light cans.

Did you know that over the past decade Anheuser-Busch In Bev spent the most on super bowl advertisements?  Anheuser-Busch easily beat out Pepsico to gain the crown, spending approximately $240 million in advertising campaigns between 2002 and 2011 (Pepsico spent approximately $175 million).

Anheuser-Busch will be schilling out quite a bit this year for advertising space, seeing as the average 30-second commercial for the 2012 Super Bowl will run $3.5-$4 million a pop.  According to the latest reports, the company will focus their ad’s on Budweiser and Bud Light Premium.

Although Coors Light scored higher in taste testings, Coors is no longer the official sponsor of the National Football League.  Here is one of Coors Light’s recent commercials featuring rapper Ice Cube.

We will have to wait and see how the commercials match up this year.  What companies do you predict will put on a good show for us this year?



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